The Science of Persuasion

Advertising and the science of persuasion.  Great video breaking down the principles. This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.


You can use these principles in life and business. Marketing and advertising always use some sort of persuasion techniques to influence your decisions.